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Google operators for Effective Digital Marketing

Here are the advanced Google operators. Cache Using the cache operator, you can find out what the most recent cache of a specified webpage is. This is useful for identifying when a page was last crawled. Example use: ​cache:websitename.com Allintext This operator will help you find whether all the terms that you are looking for shows up in the text of that page. This operator, however, isn’t pin-accurate because it won’t look for text on the page that appears close together.  Example use: ​allintext:content social links Intext This operator is a more global operator that allows you to find any terms showing up on a webpage in any area – like the title, the page itself, the URL, and elsewhere. This is useful if you want to perform research into how others’ on-page SEO footprints are being categorized by Google.  Example use: ​word one intext: other term Inposttitle If you are performing blog research, this operator is useful for finding blogs with certain ...

Framework of E-commerce 

Successful implementation of any ecommerce business is dependent on implementing or                       adopting these seven key steps ● Planning for eCommerce Business ● Technology Selection/Website Audit & Analysis ● Customer Acquisition ● Customer Engagement ● Customer Retention ● Optimizing Key Metrics, and ● Business Analysis & Customer Insights Each of the above steps has a positive and cascading effect on the other steps and hence    implementing each of them in the right priority and in a phased manner is of utmost importance. For an e-commerce business to get the maximum ROI on their investment, it is the execution of      these 7 steps around the 4 core pillars that will be your mantra for success! 1. Strategic business planning and roadmaps – Strategy is about making the right choices that    will help reach the stated business objectives. There s...

E-commerce functions 

These are the typical functions of an e-commerce system available both on back office and front  office::   ● Registration   ● Basket   ● Payment   ● Product management   ● Orders management   ● VAT and shipping costs  Registration  In order to make a purchase, users must register with the site, providing all the information  needed for shipping and billing.  The data will be stored on a database and will be available from the back office.  Basket   The basket is a tool that, like a shopping basket, allows users to select the products they want and  then go to the checkout for payment.  Managing the basket means:  ● summarising user requests within the possibilities offered by the catalogue  ● checking the basket and possibly cancel/modify the items placed in it  ● starting the payment process for the selected products  Payment  The payment system is a mechanism...

Introduction to E-Commerce 

E-commerce is a transaction of buying or selling online . Electronic commerce draws on technologies such as  mobile commerce​, ​electronic funds transfer​, ​supply chain management​, ​Internet marketing​, ​online  transaction processing​, ​electronic data interchange​(EDI), ​inventory management systems​, and automated  data collection​ systems.     Typical e-commerce transactions include the purchase of online books (such as ​Amazon​) and music  purchases (​music download​ in the form of ​digital distribution​ such as ​iTunes Store​), and to a less extent,  customized/personalized online ​liquor store​ ​inventory​ services.​[1]​ There are three areas of e-commerce:  online retailing, electric markets, and online auctions. E-commerce is supported by ​electronic business​.    E-commerce businesses may also employ some or all of the followings:    ● Online shopping​ web sites for ​retail sales direct​ to consumers ...

The Opportunity of Digital Marketing 

On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent  of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28  percent with​ 373 million​ internet users. According to Cisco’s ​Visual Networking Index​ (VNI)​ report​, by 2021, 829 million Indians (59  percent of the population) are expected to take an incredible leap towards internet accessibility. Now what does this mean actually? What do you understand or can imagine or conclude from this statement?  According to ​‘Digital Marketing Institute’​. Com saying:    There will be 1,150,000 jobs by 2020 and not enough digital professionals to fill them. Now who will demand digital marketers?  1. Demand by Marketing Departments of Business:  The only business function with  measurable ROI and more marketers are betting their money on it. 2. Demand by Political and Social Sectors: ​Narendra Mo...

Introduction of Digital Marketing

 Digital Marketing is a marketing of products and services through the use of digital technologies mainly through the internet include mobile phone and other digital medium is known as digital marketing. It is a promotion of products or brands via one or more forms of electronic media. It is also known as online marketing , internet marketing or web marketing.