On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 percent with 373 million internet users.
According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are expected to take an incredible leap towards internet accessibility.
Now what does this mean actually?
What do you understand or can imagine or conclude from this statement?
According to ‘Digital Marketing Institute’. Com saying:
There will be 1,150,000 jobs by 2020 and not enough digital professionals to fill them.
Now who will demand digital marketers?
1. Demand by Marketing Departments of Business:
The only business function with measurable ROI and more marketers are betting their money on it.
2. Demand by Political and Social Sectors:
Narendra Modi and Donald Trump is a great example of how digital marketing can be used to influence public opinion. Rather now there is a push from all political parties to influence public opinion through digital means. There is this growing need for the social sector like NGO’s, IAS’s etc to highlight their social work so as to develop sensitivity among the public at large about a social problem or issue.
3. Demand by Analytics Departments:
Since the nature of the medium is digital, anything you do over there is tracked. This has opened many opportunities for professionals to track user behavior.
4. Digital Marketing Manager:
Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.
Salary Slab
Digital marketing experts range from 15 to 20 lacs per annum.
● Some Specific Domains are
1. Search Engine Optimizer
2. Social Media Marketing:
Social Media deal with gaining website traffic or attention via social Media Sites. Now how to create attention on social media that is a big question. How?
-Creating Content that attracts the user. -Talking about their interest.
3. Content Marketing Manager:
It could be managing the blog, making marketing campaigns, sale page copywriting, ebook publications, guest blogging, video marketing, email communications, and PR is as well is important.
4. Copywriter:
A copywriter should be proficient in English. He/She should know how to write persuasive articles in order to fuel the sales funnel.
5. Search Engine Marketer:
Search Engine Marketing or SEM is a form of internet marketing that deals with the promoting the websites by increasing their visibility in search engine results pages (SERPs) with the help of paid advertising.
6. Inbound Marketing Manager: The responsibilities of a content marketer and an inbound marketer often overlap. Responsibilities of an Inbound Marketer are to manage the funnel and conversion at each stage. Conversion rate optimization, drip marketing, and lead nurturing. The difference between content marketing and inbound marketing is that the inbound marketing manager creates a strategy on how to attract customers using content marketing while the content marketing manager focuses on execution on that strategy.
7. Conversion Rate Optimizer: The art of increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer. The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well. A CRO expert should be well-acquainted with tools such as CrazyEgg.com which give insights on how people interact with landing pages and Optimizely.com which helps find out which color and text give better conversions.
According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are expected to take an incredible leap towards internet accessibility.
Now what does this mean actually?
What do you understand or can imagine or conclude from this statement?
According to ‘Digital Marketing Institute’. Com saying:
There will be 1,150,000 jobs by 2020 and not enough digital professionals to fill them.
Now who will demand digital marketers?
1. Demand by Marketing Departments of Business:
The only business function with measurable ROI and more marketers are betting their money on it.
2. Demand by Political and Social Sectors:
Narendra Modi and Donald Trump is a great example of how digital marketing can be used to influence public opinion. Rather now there is a push from all political parties to influence public opinion through digital means. There is this growing need for the social sector like NGO’s, IAS’s etc to highlight their social work so as to develop sensitivity among the public at large about a social problem or issue.
3. Demand by Analytics Departments:
Since the nature of the medium is digital, anything you do over there is tracked. This has opened many opportunities for professionals to track user behavior.
4. Digital Marketing Manager:
Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.
Salary Slab
Digital marketing experts range from 15 to 20 lacs per annum.
● Some Specific Domains are
1. Search Engine Optimizer
2. Social Media Marketing:
Social Media deal with gaining website traffic or attention via social Media Sites. Now how to create attention on social media that is a big question. How?
-Creating Content that attracts the user. -Talking about their interest.
3. Content Marketing Manager:
It could be managing the blog, making marketing campaigns, sale page copywriting, ebook publications, guest blogging, video marketing, email communications, and PR is as well is important.
4. Copywriter:
A copywriter should be proficient in English. He/She should know how to write persuasive articles in order to fuel the sales funnel.
5. Search Engine Marketer:
Search Engine Marketing or SEM is a form of internet marketing that deals with the promoting the websites by increasing their visibility in search engine results pages (SERPs) with the help of paid advertising.
6. Inbound Marketing Manager: The responsibilities of a content marketer and an inbound marketer often overlap. Responsibilities of an Inbound Marketer are to manage the funnel and conversion at each stage. Conversion rate optimization, drip marketing, and lead nurturing. The difference between content marketing and inbound marketing is that the inbound marketing manager creates a strategy on how to attract customers using content marketing while the content marketing manager focuses on execution on that strategy.
7. Conversion Rate Optimizer: The art of increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer. The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well. A CRO expert should be well-acquainted with tools such as CrazyEgg.com which give insights on how people interact with landing pages and Optimizely.com which helps find out which color and text give better conversions.
Thanks for the nice article.
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